GLOBAL BRAND LAUNCH: 12Pentagons x @jonpaulsballs

PROJECT TYPE: CREATIVE CONSULTING

AND COPYWRITING for global launch

Brand and Product

Date: 2022

Client: 12 Pentagons by @jonpaulsballs

Task: An ongoing creative consulting project to develop assets and establish brand tone of a new, luxury ball company 12 Pentagons.

Challenge Priority: Develop digital photo assets for an initial soft launch

Challenge Priority: Concept and style a photoshoot, including location scouting

Challenge Priority: Establish tone for nascent brand with international appeal

Challenge Priority: Build hype, while maintaining exclusivity, luxury

Solution:

Successfully brainstormed, developed, and produced the campaign within a week

Drafted specific copy to meet strict launch deadline

Copy and creative work with 12 Pentagons is ongoing — visit the site to browse more assets from the campaign 12p.com

film images for 12p.com were taken Allison Diaz