E-MAIL CAMPAIGN SAMPLE: Creative Direction and Copywriting
Project Type:
Creative Direction and Copywriting for Weekly E-Mail Campaigns
Date: 2023
Client: Kodner Gallery
Task: An ongoing project to develop weekly email campaigns centered around an artist, relevant topic in the arts investment sphere, holiday, event, or to respond to the marketing of other competitive galleries
Solution:
Establish an informative tone that prioritizes the art as a high value asset
Campaign should be accessible while providing quality resources
Speak to a diverse audience of both seasoned and new collectors - should be approachable and dynamic, not exclusive
Distill and translate the work and give context and provenance to the artist
Ensure accuracy of research
Design a colorful format with excellent images
Guide readers through information by giving visual space to sift through text and digest content
Include various calls to action and/or actionable items
