SEO BLOG POST 3: HVAC & TECHNICAL INDUSTRY / LONG FORM CONTENT
Project Type: Long Form Content seo blog post for technical industry
Date: 2022
Client: V-Digital Services
Task:
The client wanted a long form blog post optimized for search, using keywords and geo tags to target homeowners with malfunctioning air conditioners.
While the piece needed to be informative and useful, the call to action ultimately should advise contacting the company for their HVAC repair services.
Solution:
Research the issue, how to solve it, and then translate technical verbiage into accessible language for the average homeowner.
I developed a framework for the content which included relevant headings and subheadings tailored to the client’s target audience.
These subheading were designed specifically to organically increase SEO rankings and boost performance across auxiliary searches and among geographical competitors.
The content provided resourceful information while distilling technical HVAC jargon into user friendly terms.
It included a strong call to action that avoided prescriptive solutions and repair claims.
Why Does My Air Conditioner
Run When The Heat Is On?
In the dead of winter, the last thing you’d expect is to hear your air conditioning running, even here in Phoenix. While this may seem counterintuitive, it is not a cause for panic or concern if the rest of your heating and cooling system is functioning properly. If you find yourself in the situation where your AC is running while the heat is on, it just means that your outdoor unit is actually a heat pump.
What is a Heat Pump?
A heat pump is a dual heating and cooling system that transfers heat from one place to another. In the summer months, when the unit is set to cool, it pulls hot air out of your home and expels it to the outside. In the winter, the unit captures cool air, processes it through coils, and uses energy to warm the air.
A blower fan then pushes it from the unit, through the ducts, and back into your home. Some units can be hybrids. In these cases, when the temperature gets below a certain point, a furnace will kick on to assist in the heat pump in the warming process.
How Can I Be Sure I Have a Heat Pump?
A heat pump is an incredibly efficient machine that can ultimately save you money and energy if used correctly, but how can you tell if your unit is actually a heat pump?
There are two very simple ways to find out:
You can go outside to locate the model number on the condenser or outdoor unit. Then you can go online to look up the model number.
You can visually inspect your unit. Go outside and look through the condenser’s grill. You will want to try to find a reversing valve. It is a brass part with three fittings on one side. This valve is responsible for the switch between heating and cooling functions of the heat pump. If your unit has this part, your condenser is a heat pump.
What Are the Common Heat Pump Issues?
Once you have identified that your unit is a heat pump, you will be able to better understand its function and ensure that you maintain it properly. Occasionally, you will encounter mechanical issues while operating your heat pump. These issues can include:
Instances of low refrigerant – If you have a leak in your heat pump, this can cause the refrigerant level to drop, which will make it harder for the coils to absorb heat or cool the air. If you have a leak or suspect your levels of refrigerant are low, you should contact an HVAC expert from Day and Night Air to immediately seal the leak and restore refrigerant levels.
A unit that does not switch (or inefficiently switches) between the heating and cooling functions – If your unit does not transition from heating to cooling, you should contact a professional to diagnose and remedy the issue.
A drop off in efficiency – You may have noticed an increase in your energy bill. This means that your unit is operating at a suboptimal level. If you find yourself paying more each month, it’s a sign that your unit is in need of maintenance or repair.
Motor burn out – If your motor is burnt out, it should be replaced promptly. Not doing so will cause your unit to heat or cool improperly (or not at all). An expert technician from Day and Night Air can replace your old motor and get your unit up and running.
Heat Pump Service in Phoenix
Though inconvenient, these issues are common and can be quickly and efficiently addressed by a qualified technician from Day and Night Air. To prevent these problems from arising in your unit, you should schedule regular maintenance to your heat pump, including routine tune-ups, to keep your unit in peak condition.