TELEVISION SCRIPT: Kodner Gallery / PBS
PROJECT TYPE: Original Television Script
Date: 2022
Client: Kodner Gallery, Nine PBS
Task: Create custom television script for limited run ad buy covering a special exhibition
Challenge Priority: Build excitement while keeping relevant information to 30 seconds
Challenge Priority: Appeal to a broad audience while maintaining integrity of fine art
Challenge Priority: Curate works, photograph and edit for camera readiness and color accuracy
Solution:
Wrote script in under one week to meet deadline
Delivered information specs, such as exhibition title, run time, location, and synopsis in under 30 seconds
This advertisement was integral in driving foot traffic and converting subsequent sales
After it’s multiple airings, we received telephone inquiries and brought new visitors to the gallery during the entire run of the exhibition
AUDIO TRANSCRIPTION:
Kodner Gallery / Addison’s Eyes exhibit 30 second (75 words)
Programming on Nine PBS is supported by Kodner Gallery, presenting
"Addison’s Eyes: An Exhibition of Rediscovered Work” by Missouri Artist and educator Kent Addison
This exhibition includes Addison’s watercolors, drawings, and sculptures that reference both contemporary culture and art history
October thirteenth through November tenth
Offering personal and professional service to both fledgling and seasoned collectors, Kodner Gallery has been a family tradition in fine art services for over 50 years.
Kodner gallery dot com
(onscreen – kodnergallery.com; address, dates of exhibit)