E-BLAST CAMPAIGN: Q1 2024 RECAP FOR KODNER GALLERY

Project Recap: Email Marketing Campaign

Date: 2024 Q1

Client: Kodner Gallery

Task:

Develop bi-weekly e-blasts to enhance B2C communication, drive sales, and increase awareness of Kodner Gallery

Solution:

Developed concepts, copy, and visual assets for two weekly emails

Create custom templates for visual assets to streamline design process and optimize for both web and mobile viewing

Strategically tailor subject lines and previews to grab attention

Increase click rate by including more links to complementary social posts, our website, and other informational sources

Increase open rates by selecting engaging and timely topics that link to our current inventory and larger art-news related stories/trends

Improve skimability by developing clear and concise copy, without compromising tone or informational impact

Response & Metrics:

Increased open rates to an average 37% open rate (well above the industry standard of 30%)

Increased our click rate by 1.8%

Decreased unsubscribe rate by 17%

Increased the frequency of our emails by 50%

Our recent "Iconic Modern" E-Blast had 581 opens, a 41% open rate

Q1 2024 PROJECT RECAP: E-Mail Campaigns

Click on the image to view each campaign on Mailchimp.