INSTAGRAM CAMPAIGN: Q1 2024 RECAP FOR KODNER GALLERY
Project Recap: Instagram Campaign
Date: 2024 Q1
Client: Kodner Gallery
Task:
Cultivate a distinct online presence for Kodner Gallery that upholds brand values, while curating engaging content tailored to a broad social audience
Solution:
Carefully selected pieces, artists, and programs at the gallery to be featured at least twice a week
Photograph high resolution images, edit for color and quality using Photoshop
Create Reels that convey complex stories or ideals in a compelling visual format (like mini documentaries!)
Built social campaigns around timely events that would appeal to a wide variety of users, including: Met Gala, Beyonce, major retrospectives in New York, tie-ins to local exhibitions
Developed copy that could hold attention, while transmitting key information
Response & Metrics:
Increased our reach by 97.4% with 94,314 overall impressions
Increased engagement by 36.9% among followers and 20.5% among non-followers
Increased our followers by 28.1%, adding 423 new followers in just three months
Q1 2024 PROJECT RECAP: Instagram Campaigns
Scroll our full feed to watch Reels and engage with posts.