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Marina May / Creative & Copy

Hi! My name is Marina May

I’m a Gallery Director, Copywriter, Regular Writer, and Content Creator with an eye for Art Direction

Welcome to my (very) selected list of creative marketing samples.

I tend to select projects that require versatility - from strict copywriting, to blog posts tailored for SEO optimization, to art direction, to meeting very strict deadlines, to brand concepting…

email: m.may@wustl.edu

E-BLAST COPY: CASE STUDY / PUBLIC SAFETY

Project Type: E-Blast Campaign Copy Redirecting to Case Study for Tech Company in Public Safety Sector

Date: 2023

Client: RedFlash Group

Task:

Develop body copy for an e-blast campaign linking to a detailed Case Study for client

Tech company rooted in public safety sector with strong customer testimonials

A/B Subject & Preview lines, Headlines, and Sub-headlines

Optimize for MailChimp best practices

Solution:

Drafted copy teased the Case Study through language that was compelling, efficient, and accessible for busy leadership within the industry

Developed framework for content based on Case Study

Pulled compelling testimonial

Distilled Case Study details to just “the gist” - without revealing too much information

Included options for relevant headings and subheadings tailored to the client’s target audience

Revised and edited all A/B Subject & Preview Lines, Headlines, and Sub-headlines for impact

All copy was optimized for MailChimp best practices

Strong call to action that clearly redirected readers to the Case Study

Tablet Command / City of Sacramento Case Study E-Blast

SUBJECT LINE & PREVIEW TEXT (A/B TEST)

  • A Test:

    • Subject Line: Sacramento Fire Streamlines Response with Smart Deployment

    • Preview Text: How real-time fireground data improves response and resource management

  • B Test:

    • Subject Line: Deployment Strategy Proves Critical for California Fire Service

    • Preview Text: Learn how a historic fire service maximizes the benefits of Tablet Command

HEADLINE

California Fire Service Streamlines Critical Response Communications

SUBHEADLINE

Sacramento Fire leverages modern solutions through smart deployment strategy

BODY COPY 

As the Sacramento Fire Department evolved, so did its challenges. Collaborating with regional partners, the department responds to more than 110,000 calls per year across 146 square miles.

Streamlining communications, organizing multi-departmental operations, and conserving resources demanded a solution more advanced than whiteboards and paper. Looking to modernize, leadership turned to Tablet Command for real-time access to data at their fingertips.

“Tablet Command allows anyone taking a command of a division to understand the personnel they have. We can tap on our unit to see the last names of the members on that unit, and even more in-depth tracking data. It’s a game changer for us.”
—Deputy Fire Chief Mike Taylor, City of Sacramento

Read the case study to learn how Sacramento Fire effectively manages regional response from anywhere.

Marina May